Flash Day Poster & New Branding Test
I was initially reached out to by Sucker Punch NYC to make a flash day poster. This poster would also be a test for a new brand identity for the studio. They sent a mood board of visuals they wanted to explore. I pushed the red, white, and black color scheme as well as a hand-drawn, textured, and grounded design language. The idea was for it to feel a bit vintage as well, tapping into older visual tropes.
Once the visual style was secured, I carried this over to the template creation, which would be used for the promotion of guest artists in the studio. As some artists refer to their flash as “flash tickets” to be purchased, I thought it would be fun to play off this idea visually.
Logo Drafts